We draw upon our wide range of creative skills, including graphics, photography, video, illustration and copywriting.
If your marketing has gone stale, your message is not getting to the right people or it doesn’t bring the results you want, then talk to us. We don’t come armed with fixed ideas; we listen to what you want to achieve and offer knowledgeable advice and creative solutions designed to make your business thrive. Hyper targeted marketing means pinpointing your audience and directing clearly focussed messages designed to produce the desired response.
Marketing campaigns that are successful share well defined objectives with strong creative ideas and execution in order to deliver results. We cover all of these elements, putting as much effort into the quality of our creative work as we do the strategy and execution behind the campaign.
Analyse & Report
Working with you, we put together highly creative and highly targetted campaigns. Behind this we put in place analysing and reporting tools to ensure the campaign can be monitored and steps taken to ensure maximum impact.
Social, Print or Web
Whether your wish to build a social following, or just create more engaging content to your clients. We have a team of creatives that excel at enggaing content. Form simple instagram imagery, animated banners, photography or illustration. There truly is no limit to the creativy we can bring to your marketing activities.
4 Steps to Hyper Targeted Marketing
1. Setting an Objective
The starting point for a successful marketing campaign is setting clear objectives. It may be the launch of a new product, bringing people to an event, or extending use of existing services. Whatever your marketing challenge, we work with you to set realistic and achievable objectives within your budget. Objectives become the cornerstone of a campaign, something that can be used to measure success as the marketing proceeds.
3. Creating the Campaign
With objectives agreed and the audience identified, we develop the creative campaign. Creative ideas with fully costed proposals are presented for you to make an informed decision to proceed. We then move on to the production of creative artwork, copywriting plus the online & social content. Media spend will be deployed and monitored through the campaign.
2. Agreeing the Target Audience
Defining your audience is a key aspect of hyper targeted marketing, and how we can maximise the benefits from your promotional budget. The tools available to us for profiling your audience are many and varied, to the extent that we can pinpoint a particular age group, specific locations, occupations and interests to a fine degree. Using this data we can target the right people to receive your promotional message.
4. Reviewing the Results
Once the campaign is complete, we measure the results against the criteria agreed in the original objectives. This could be product sales, engagement with social media or a web page, bookings or sales enquiries. Ongoing review during the campaign means adjustments can be made to as the results become apparent. A final review of results against objectives means that next steps can be agreed.