Are you making the most of calendar event marketing opportunities? Think laterally for your take on days like Halloween.

 

Be creative with your links to Calendar events

It's not just mask makers and partyware shops that are looking to get extra customers at the end of October, a whole range of businesses will be expecting those extra enquiries and sales calls. If you are a car or limo hire, catering, restaurant, firework supplier or off licence you should be getting your share of the increased market for your services. But the opportunity doesn't stop there, providing the link is real and not too tenuous there are other companies that can ride the wave, it just needs a bit of imagination to get you noticed. How about insurance companies, security services and late night taxis? Just think up the strapline and get published, offline and online.

There is a void to be filled

It is also worth remembering that a big player in the Halloween market is no longer playing... the Woolworth share of Halloween sales will be distributed among the other retailers this year. While it may be too late to make a significant impact by the 31 October 2009, there are plenty more special days in the calendar that you can start planning for now.

By the way, why not check out our  Liquidshop client  Party On-Line who stock a huge range of Halloween fancy dress and accessories.
If you are interested in ecommerce solutions to help you maximise your sales on special days then why not give us a call today on 0207 099 1002 or contact us