Ecommerce specialist, Sitemakers Ltd, has teamed up with Spring Fair International to run twice-daily seminars during the show called Practical Tips for Successful Online Retailing. These will take place at 11.00 and 3.00 at the back of Hall 7 and places will be allocated on a first come, first served basis.

Nick Pratt and Ray Buckler of Sitemakers will be co-hosting the events and each seminar will be structured into three sections followed by a Q&A session:

1. What’s all the fuss about: A topical introduction to ecommerce today
2. Developing your ecommerce presence: Essential information about how to set up or improve an ecommerce site
3. Delivering the customers to your site: Tips and advice for driving traffic to your online business.

Delegates will be given a workbook that summarises the key points and has room for them to add notes, and will also be eligible for a free copy of the companion book, ‘practical tips...’. The book, which consists of over 50 pages of simple, useful advice that goes into much more detail than can be delivered within the seminar and will be invaluable for retailers looking to develop an ecommerce service.

There will be more related seminars held at other times throughout the Fair, with IMRG and EMAP represented amongst the expert panel of presenters.

The Online Retailing Theatre will also be supported by an ‘ecommerce Surgery’, where visitors (and exhibitors) can book 30 minute sessions with ecommerce specialists to answer specific queries on their existing or proposed etail operation. The Surgery will be at the back of the theatre and will be operational during each day of Spring Fair International.

Sitemakers has plenty of experience presenting to retailers in an exhibition environment. After attending one of the seminars John Ryan, Stores Editor for Retail Week said: “The speakers presented an engaging how-to guide to making the most of the web as a selling vehicle. If you don't know where to start, the chances are you will have a good idea by the end of their session"

To book your entry to the Spring Fair go to www.springfair.com