Both ends of the fashion market are seeing a full-on assault from the big guns in fashion retailing.

At the value end of the market

Tesco launches www.clothingattesco.com giving targeted access to its non food products to the remaining parts of the UK not covered by their big stores. Eyeing up the predicted 26% growth in clothing sales on the internet this year, Tesco intends to get rewarded with a share of this rising market. Tesco is using years of ecommerce experience on the grocery site to focus on what makes visitors become customers and fully understand the niche approach using a different site and style.

At the more sophisticated end of the market

The very experienced fashion retailer George Davies is launching his own brand at www.give.co.uk. He is responding to the other ecommerce trend of differentiation through service rather than price. A good eye for latest fashion from George Davies is a given. Add to this an instore alteration service, hi-tech ways to select and buy via kiosks, online and instore, he is piloting the future of fashion retailing.

Are you a fashion retailer?

If you are a fashion retailer and have stayed on the sidelines waiting for the right moment to go online - now is the time. With the right ecommerce partner you can be part of this growth.