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Is your ecommerce store ready for Christmas?

Published 14th Jul 2010

With the Christmas shopping season approaching it is time to review your website and make sure you are maximising sales.

This is where Sitemakers can help. We can provide a free, 30-point assessment of your existing ecommerce website, together with help and advice to make improvements.

Here are a few pointers to get you started:

  1. Does the homepage of your site clearly reflect the products and services you offer?
  2. Have you helped visitors by giving clear navigation to guide them to popular sections?
  3. Do you show your payment partner, trade association membership and other accreditation logos on homepage?
  4. Are your product pages clear, with good quality images and simple navigation to select options?
  5. Can a visitor always see the shopping basket on every page with the current value of purchases?
  6. Are you making visitor aware of any delivery costs and adding them to the basket as well?
  7. Do you keep the customer informed of progress of their order by email at each stage?
  8. Are your sale and other special offers up to date on the site?
  9. Do you clearly show on the website the contact numbers and times that customer service is available ?
  10. Have you written clear and comprehensive product descriptions?

If you would like to take advantage of our free, no-obligation ecommerce website appraisal service just go to our appraisal request webpage.