Sitemakers ecommerce solutions for retailers selling onlineRecent Articles
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Top tips for ecommerce
The key to selling clothing and footwear successfully on the internet is customer experience. Website design limitations have up until quite recently meant that customers have often been provided with a poor and uninspiring experience when shopping for these kinds of products on the internet. However, recent advancements in website design and development driven largely by faster connection speeds has led to significant growth in online sales. Below are a handful of tips fundamental to selling clothing and footwear on the internet.
Product images
If there's one aspect of a website most likely to put people off buying
it is a lack of quality product images. Astonishingly this fundamental
part of an online retail website is also the one most often neglected
by website owners. Selling clothing and footwear within a high street
outlet is all about displaying the merchandise, and the internet should
be no different. In truth it is even more crucial, as consumers are
limited to simply viewing the products on offer as opposed to touching
and wearing them.
Consumers access to increasingly faster broadband connections have provided online retailers with a host of new options to show off their products. These include the ability to add multiple high quality images, magnify images to show increased detail and even present interactive 3D views. Additional to these is the increasing use of product video clips.
Product Options
An important part of buying clothes and footwear is, of course, ensuring that you order the right size. Shoppers need to be led through the process of choosing all the right options, and website design plays a vital role in ensuring the customer has confidence they have selected exactly the right product. Without this they are likely to abandon the purchase. For example, if a garment is offered in a variety of colours it must be shown in all of those colours as opposed to showing just a colour swatch or simply offering a menu option. For the sale of shoes, size options should be shown in both UK and European sizes.
Add-ons
For many products sold online there often isn't much opportunity to sell many 'add-ons', but this is certainly not true of clothing and footwear. Accessories may include belts and handbags, jewellery or make-up, not to mention a whole new outfit. These add-on features are widely used on the most successful eCommerce websites to significantly increase sales.
In association with www.fashioncapital.co.uk
