Sitemakers specialise in ecommerce solutions for retailers selling on the Internet

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E-business and social networking at Christmas

Christmas 2006 has highlighted the increasing importance of the internet to business development, e-commerce websites themselves are the most popular destinations for internet users.

Online retail on the Internet continues to grow

It was far from a bonanza as regards overall sales figures, however competition for sales was firmly won by the Internet. Trading figures show a formidable increase over the festive period of more than 40% for sales taken online from the previous year, this is compared to a gain of just 2.5% from actual high street sales.

Tesco reported an increase of 30% in online sales and John Lewis reported a massive 60% increase in sales compared to a gain of 10.8% in their high street department stores. These are the businesses that have embraced e-commerce and are successfully taking advantage of a shift from our traditional reservations about online security and increasingly casual attitudes towards the internet and the way we interact with it.

Be a part of the online retail revolution

E-commerce is seeing a revolution and taking your business onto the internet can bring great benefits to its long term future. Competition for a first row seat and effective e-commerce website is stiff, Sitemakers have been hard at work developing our own e-commerce system, Liquidshop. Developed to the highest standards it has internet marketing and functionality firmly at the forefront of its development offering our clients a full service e-commerce solution for the successful development of their business on the internet.

The rapid spread of broadband, integration of internet aware digital television and the ever increasing sophistication in mobile communication technology is meaning that accessing the internet has never been easier. The need to establish your brand is crucial to taking full advantage of these growing technologies and changing consumer trends.

The new age of social networking

The way that we interact with the Internet is also rapidly evolving. Sites such as Facebook MySpace YouTube Flickr and del.icio.us along with tools like Google Desktop offer an insight into the future of the internet.

Social networking itself and how it can be successfully utilised effectively has been well documented in the past year, it came to our particular attention as a result of bringing great fame and fortune to a little known music band from the north after they were propelled to number one in the music charts as a direct result of interest through the net. This may seem trivial at first but the simple fact that the viral nature of social networking where word of mouth itself and the like minded share information about their particular interests or subjects can have such an influence on a brand is particularly noteworthy.

Social networking is about the proliferation of information, more than anything its about the proliferation of information to people who want it. As opposed to pushing information about products and services you want consumers to know about it allows those who are actually interested in them to find it. Like good product placement Social Networking appears effortless in helping to increase your brand awareness online.

Social networking sees a shift in the power on the internet, consumers themselves have more control of what they choose to see and many of the advancements in search engine technology and browsers that we use to surf the net on is working to ally itself with these trends.

Sitemakers website marketing team are busy looking into these trends and how best to utilize them in increasing brand awareness on the internet. For more informtion about online retail and to arrange a demonstration phone us on 01458 253290 or contact us