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November is the new December! Christmas comes early at Shickle Shoes

Published 4th Dec 2007

For so many UK retailers December is usually the busiest month. But there is always an exception! Geoff Shickle, Director of Shickle Shoes, who has had a retail shoe shop in the High Street in Burnham-on-Sea since 1966, has just seen his company's sales for November leap to more than double last year's figures.

Geoff Shickle, clearly delighted by the boost in business explained:

"The seasonal rush has certainly started early this year. Much of our business has stemmed from footwear4you.co.uk - our online company - maybe our Internet customers have just been looking to beat the Christmas post. But I reckon the cold weather has motivated some as certain brands of boots have been the clear winners in the last couple of weeks."

"In terms of developing our business footwear4you.co.uk has been like opening another shop, but the positive impact on overall numbers has been beyond our wildest expectations. After only 18 months our online sales are regularly outpacing those from the high street. In the last few weeks, aside from our UK customers, we've taken new orders from Argentina, China, Cyprus, Iceland and Israel - also from all over Europe. We don't pretend to be a John Lewis or an M&S, but it seems that we are experiencing the same online business boost."

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