Get increased sales with just a simple addition to your ecommerce site.

LiquidShop powered Pedal Car Shop has achieved greater sales through their ecommerce site by adding the PayPal express checkout to their payment options. In fact almost 50% of customers are now using this method to buy from the site.

The Pedal Car Shop specialises in ride on toys for children and covers a wide range from modern sports cars and current models to retro and classic updated versions of the original pedal cars of the 60's. This means they have a wide audience for their products and shows that Paypal is also used by a wide spectrum of online buyers. PayPal express does not require the buyer to set up a Paypal account so is a very easy and useful addition to any ecommerce site.

With the increasing use of smartphones to browse the Internet, it is also good to know that having searched for purchases on an iPhone or Android powered mobile, with a LiquidShop and PayPal enabled ecommerce such as the Pedal Car Shop site, this can be taken right through to purchase as well.

A recent review of ecommerce developments highlights that what happens behind the scenes is as important as improvements to the visual ‘look and feel’.

Seasoned online consumers will know what they expect to see and if the website does not deliver rapid progress to a product, price and enough detail to make a purchase they will be away to another site that does the job better.

The features that define the success of an ecommerce website are becoming more subtle and less obvious to the visiting consumer. By using the trail of data that is created every time someone comes to your website you can deliver a more tailored experience for their subsequent visits.  Intelligent use of this data will enhance the consumer experience, and lead to increased sales conversion. Good ecommerce platforms have inbuilt routines to personalise the customer experience, including the email follow-up of abandoned baskets – which can recover around 10% of potentially lost sales.

Here are some tips for ecommerce website owners just back and refreshed from the summer holidays;

• Take some time to understand and review your existing website data – are you making the most of the knowledge you gather?
• Check that you are using all the options in your existing ecommerce platform in order to improve the customer experience
• Take a look at your main competitors’ websites - benchmark your site against them (remember, your potential customers may well be visiting their sites as well)
• If you are falling behind and you do not have the options to improve within your current systems, it’s time to review your ecommerce arrangements

With the Christmas shopping season approaching it is time to review your website and make sure you are maximising sales.

This is where Sitemakers can help. We can provide a free, 30-point assessment of your existing ecommerce website, together with help and advice to make improvements.

Here are a few pointers to get you started:

1. Does the homepage of your site clearly reflect the products and services you offer?
2. Have you helped visitors by giving clear navigation to guide them to popular sections?
3. Do you show your payment partner, trade association membership and other accreditation logos on homepage?
4. Are your product pages clear, with good quality images and simple navigation to select options?
5. Can a visitor always see the shopping basket on every page with the current value of purchases?
6. Are you making visitor aware of any delivery costs and adding them to the basket as well?
7. Do you keep the customer informed of progress of their order by email at each stage?
8. Are your sale and other special offers up to date on the site?
9. Do you clearly show on the website the contact numbers and times that customer service is available ?
10. Have you written clear and comprehensive product descriptions?

If you would like to take advantage of our free, no-obligation ecommerce website appraisal service just go to our appraisal request webpage.